Delivery lead with 10+ years in global agencies.Now I manage AI teams too.
I've run complex digital programs for brands like Toyota, Starbucks, Coca-Cola, and AkzoNobel — across AKQA and .monks. Today I combine that agency experience with AI agent teams to deliver faster without compromising quality. Available for contract work, embedded in your team or studio.
Based in Melbourne · Available globally · Remote & on-site
What I do
I sit between traditional project delivery and a new way of working. Whether you need a delivery lead embedded in your agency or client team, or someone who can also manage AI agent teams to streamline output — I bring both.
Program & project delivery
End-to-end management of complex, multi-market digital programs. Agile delivery, stakeholder alignment, governance, and budget oversight. The full agency toolkit.
Digital transformation
Digital products and platforms managed across the full lifecycle — from discovery and strategy through design, build, QA, and launch. I've taken projects from a blank brief to live product at global scale.
Managing AI agent teams
I direct teams of AI agents the same way I'd manage a human team — briefing, reviewing, iterating. I've shipped full products this way: from strategy and brand through to working code and launch.
Creative & brand strategy
Campaign strategy, rebrand programs, content production oversight, and growth planning. I've led brand transformations and creative campaigns alongside the technical delivery.
Open to short- and long-term project contracts · Consulting · Part-time roles
Selected work
Ten years of agency work means I've touched most things. Here's a snapshot — each project chosen to show a different side of what I do.
Coca-Cola — Foodmarks 3.0
A global activation taken from strategy to live product — currently running in two markets. I owned the full program lifecycle: campaign strategy, web app design, development, and coordinated local market launches. The kind of project where everything has to connect.
Starbucks — global digital program
A €5M+ transformation across 20+ markets. The centrepiece was migrating Starbucks' native app and website into a single PWA — a complex replatforming that touched every team. I ran PI planning, coordinated the rollout, and kept it all moving in the same direction.
AkzoNobel — global website rollout
250+ localised websites launched as part of a global platform migration. I managed go-to-market planning, localisation workflows, QA, release management, and ran training sessions across every market. Scale and consistency were the challenge — and the achievement.
FACEIT — rebrand & product launch
A full brand modernisation — new identity, digital toolkit, and guidelines — followed by a major product launch campaign. I led creative strategy, concept development, and produced a pre-production treatment for a 40-minute film. Brand and campaign working as one.
Toyota & Lexus Europe
A €2M+ program with three parallel workstreams: a European-wide marketing content strategy for Toyota, 3D virtual content production for Lexus brand campaigns, and a website experience redesign. Governance, alignment, and three very different teams delivering as one.
Atradius — digital ecosystem
A 30+ market redesign covering user research, benchmarking, experience design, accessibility, technical SEO, and handover to a development partner. Every market, one cohesive experience.
Olympics Broadcasting — Tokyo 2020
Live operational support for OBS's streaming platform during the Games. Real-time fixes, coordinated updates, millions of viewers, zero margin for error. A very different kind of delivery — but one that sharpens everything else.
Based in Melbourne · Available globally
Own projects
I don't just talk about managing AI teams — I ship real products with them. These are things I'm building right now, from first idea through to market.
Opener
Co-founded · Launching 2026A music discovery web app, co-founded and built from the ground up. I managed the entire lifecycle using AI agent teams — product brief, business strategy, brand identity, creative direction, copywriting, development, and campaign activation planning. A complete product, built by directing agents from brief to launch.
ResourceAI
SaaS · Currently in testingA resource management platform built for agencies. It gives teams a clear view of resourcing by project and person — with smart indicators for utilisation and overbooking. At its core is a trained LLM that handles the work a human resource manager would normally do: balancing capacity, flagging conflicts, and recommending allocation. Built end-to-end using AI agent teams.
About
I've spent the last decade inside global agencies delivering large-scale digital programs for brands that need things to go right. Programs worth millions, spanning dozens of markets, involving teams across product, creative, tech, and operations. More recently, I've been applying that same discipline to a new way of working: managing teams of AI agents to build full products from strategy through to launch. I'm not experimenting with AI on the side — it's become a core part of how I deliver.
Originally from the UK, I've lived and worked across France, Amsterdam, and now Melbourne — which means I'm used to adapting, working across cultures, and finding good coffee in new cities. Outside of work you'll find me on a padel court, walking along a beach, or planning the next trip somewhere I haven't been. I care deeply about the responsible and ethical use of AI, and I'm a strong advocate for better regulation and thoughtful legislation as this technology reshapes how we all work.